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Digital Marketing (SEO/ SMO)

Introduction to Search Engine

  • Introduction to web/Internet
    • Website(s)
  • Introduction to Search Engine
    • Search engine need & evolution
    • Learn How SE works
  • Search engine technology
    • Search engine algorithm – Google ranking factors

Learn SEO strategy

  • Set up an Entity/Website
    • Keyword analysis
    • Content generation
  • Create Web page structure
    • Head
      • Meta tags
    • Body
      • H1 – H6
      • Strong
      • Para
      • List
      • Anchor/Link
  • Learn On-page optimization Technique
    • Page file size
    • Meta Tags(Title , Description, Keywords)
    • Anchor Text selection – internal links
    • External Links
    • SiteMap(HTML Sitemap, XML sitemap)
    • Coding Standards
      • HTML validation
      • Image Alt Tag
      • Link title tags
    • Content Optimization
      • Text to code/HTML ratio
    • Robots.txt
  • Learn Off-page optimization – Link building activity – Link vote acquisition
    • Directory Submission
    • Search Engine submissions
    • Social bookmarking
    • Article submissions
    • Press release submissions
    • Forum comment participation
    • Blog commenting
    • RSS submissions
    • Video submissions
    • Link wheel
  • Report generation
    • Track Keyword SERP
    • Track back links
  • Social media introduction
  • Facebook page creation
    • Setting up the cover picture
    • Adding Facebook timeline apps
    • Customizing app icons
    • Setup creative Facebook page like acquisition strategy
    • User-base/Fan-base collection
  • Twitter page creation
    • Twitting
  • Google page creation
  • Social media management softwares
    • TweetDeck
    • Hootsuite